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Posted on 21/09/2017 by

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TTC Group's Adrian Hide during a live BBC Radio Shropshire broadcast to support Tispol's Project Edward campaign for zero road deaths

Zero Road Deaths Campaign

“One road death or injury is one too many,” says the TTC Group which is backing Project Edward’s zero road deaths campaign across Europe today. (September 21st)

With most road crashes caused by human error, motorists are urged to drive carefully, keep a safe distance, don’t speed or be distracted by mobiles or hands free phones. Cyclists and pedestrians should also not take risks on the road.

Our road safety organisation educates 350,000 drivers each year to change their driving behaviour and helps the fleet sector to manage work related road safety through TTC DriverProtect as well as being a leading cycling trainer.

Adrian Hide, of TTC DriverProtect, told BBC Radio Shropshire today: “95% of collisions are due to driver error. We urge people to think about their driving. Today’s campaign is for a day of zero road deaths across Europe but it’s a campaign for 365 days of the year, not just today.”

Adrian said it was good “to raise the bar” calling for no road deaths or injuries as drivers can change the way they drive to reduce deaths and injuries.

“Over the past five years there has been a 20 per cent reduction in European road deaths. The trend is down but one death or injury is one death too many,” he said.

Project Edward is a campaign by Tispol, the European Police traffic network, in which traffic police from across the EU want people to pledge to reduce risk and improve safety on all road journeys on September 21.

In the UK five people die on average each day on our roads and a quarter of all crashes involve people driving for work. A total of 1,780 people died on UK roads in 2015, 22,830 were seriously injured and there were 152,440 slight injuries.

European roads are the safest in the world recording 50 road deaths per one million inhabitants, compared to 174 deaths per million globally.

People who drive at inappropriate speed, ignore traffic lights and road signs, don’t wear seat belts, have unroadworthy vehicles and use their phones while driving, put themselves and others in danger, says the TTC Group.

For more information on road safety visit www.ttcgroup-uk.com and for business road safety visit www.ttc-driverprotect.com

People can sign up to the Project Edward pledge for safer roads at www.tispol.org/edward

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